Having noticed the career achievements of Anna Kournikova, many and many sponsors lined up to sponsor Anna, wanting to get in on some of her success. Right from the beginning of her career, Anna has got a bunch of sponsors to date. So far, Adidas has been the biggest sponsor for her of all the sponsors that she has got. Apart from these, Anna has attended many store openings, photo shootings, and also starred in few TV-Commercials. Lycos stood as her other sponsor. Lycos is an Internet company that hostinf the official website of Anna few years back and she was the ambassador of a Lycos-Ad–“Win a BMW” competition. Anna has been the ambassador for OMEGA-a Swiss watch manufacturer since September 2000. Since then, she appeared at various OMEGA-events all across the world. OMEGA had her presence in various events so far held at HongKong, Dubai, Shanghai, Plymouth, Tapei City, Singapore, St. Moritz, Mexico City.
Also, Berlei (a manufacturer of “Shock Absorber” sports bra), also was one of her sponsors and the most recognizable campaign was the billiards-“Only the ball should bounce”-ad campaign that was launched in prior to the Wimbledon 2000.
At present, Omega, Yonex and K-Swiss stand as the official sponsors of Anna Kournikova. Octagonn is working as Anna Kournikova’s Sports Marketing Agency, JFTurner and Company is working with the Calendars and Posters, Rogers and Cowan is working as Anna’s Public Relations Agency and Guterman International is taking care of the Anna Kournikova’s Sports Equipment and Apparel.