Summer is considered to be a season of assuaging color combination; for the Pakistani designers. As on one hand it promotes creativity and innovation and motivates of the idea of creating a distinctive line in their relative market, and on the other one they try to promote the modest form of the designs as summer tends to be a season of soothing colors coalesced altogether in an affluent manner. Normally it is seen the fostered philosophy of to wear well, and wear affordable.
An exclusive range of sundry products has been introduced in the potential markets of the pertinent designers and a good outcome of it is seen so far. As the practical anticipation is to opt a concentration strategy that enables communication at a niche level; Salina Wardah has brought a wide range of lawn, chiffon and Swiss voile with the simplest and appealing designs and her venture truly is an ambassadorial act towards being the season specialty. Flaunt of the entire range signifies essential fashion components i.e. color combination, design and embellishments. Usman Buksh, on the same side joined Salina, and introduced vibrant collection of exquisite designs under the stream of cotton, lawn prints and dupattas, enriching these with beautiful embroidery technicalities. Maria B lawn too, securely is a true art of feminine style that certainly has an eye catching range of glorious designs ranging from comfy zone to articulate piece of art works. Sana and Safinas Lawn has been launched, adding to these; with exclusive eye catching designs that really are appealing and are appreciated, and is a delicious treat for this summer season. Stylish and eye catching designs with a blend of a wide contrast color range, is surely one of the best collections of this summer. Sonya Batla Lawn collection 2009 is a glamorous range of modern color prints with opulent eye catching softness and truly an indication of modernism. Similarly, adding on to these, Gul Ahmed lawn 2009, ever enchanting as before satisfies every niche and micro aspect of the summer strip in the market where it has exclusive designs and prints to offer.
Recently Lajwanti launched a fashion show which proved to a foretaste of the offered upcoming ranges. And further they displayed an array of various products, e.g. sleeveless shirts, sarees, capris, to stylish sherwanis. And hats off when Hassan Shehryar Yasin, who understands the market in a unique and innovative way, launched their exclusive summer/spring 2009 collection and upon arraying during the pertinent fashion show in Dubai. This zone of him offers the customers a mélange of lush pure fabrics in concoction with the symbolization of whites, beiges, and muted monotones; leading a step ahead towards a modernized grace.
Similarly Nickie Nina & Karma have launched their present collection for this summer which was admired and appreciated in Islamabad upon its launch, which was a conglomeration of certain creative ideas and thoughts according to intrinsic needs and demands of this summer season. Summer this year, has top most collections to nurture you with, and for itself as all has a long haul to get soared in terms of fashion.