Lahore, 27 December 2016 – Islamabad United, the winners of the inaugural HBL PSL, today announced the launch of their Empowerment Program. The launch (images of which are attached here) hosted at the Lahore University of Management Sciences (LUMS). The campaign is part of Islamabad United’s vision for change in Pakistan and is part of Leonine Global Sports’ dedication to Corporate Social Responsibility.
The aim of the campaign is to use the platform that Islamabad United has, as part of the mainstream in Pakistan, to help bring about social change in the country. Amna Naqvi, the owner of Islamabad United, outlined the aims that the franchise has with this program saying, “The program that we will launch today is a program to empower the women of Pakistan, in particular. It is a chance to create that feeling of equality that our four female players would have had that night at the Rawalpindi Cricket Stadium.”
Islamabad United launch Empowerment Program
“Of course this isn’t an exclusive female program. The empowerment of women and the less fortunate, we believe, will also lead to the empowerment of the men of Pakistan. A society where half the workforce isn’t ostracised, a society where women are equal to men, a society where public spaces are the domains of all genders is an empowered community.”
The first stage of the campaign headlined by four leading members of the Pakistan Women’s Cricket team, including Bismah Maroof, Javeria Wadood, Anam Amin and Diana Baig. Each of the four was present at the campaign launch and narrated the stories of how they got to play cricket and represent Pakistan. Bismah Maroof is the only Pakistani player in the top ten of the ICC Player Rankings for Women in both ODI cricket and T20 cricket, while Javeria Wadood is second to her among Pakistani players in the ODI game.
Anam Amin is the only Pakistani bowler in the top ten of the ICC Player Rankings for Women in T20 cricket. And Diana Baig, as a Pakistan International in both cricket and football, is representative of the talent this country possesses. All four players were also part of Islamabad United’s Celebration match at the Rawalpindi Cricket Stadium in October 2016.
Fawad Khan The Brand Ambassador of Islamabad United
Alongside the cricketers the campaign will also include Islamabad United’s Brand Ambassador Fawad Khan. The presence of Fawad is representative of United’s belief that cricket is part of the greater pop culture in Pakistan, and combining it with other aspects of this world will help enrich it. At the launch today, Fawad introduced each of the four members of the Pakistan Women’s Team. They also congratulated them on their victory against India in the World T20 earlier in the year. He also lauded Islamabad United’s efforts saying that while Pakistan has some obstacles to development. And inequality of gender is one of the major issues that needs addressing. In addition to Fawad, the campaign will also include Momina Mustehsan, Islamabad United’s Empowerment Champion.
The first stage of the Empowerment Campaign will include the promotion of women’s cricket in Pakistan. It has a beginning with a social campaign to promote the sport in schools throughout the country. This campaign will be led by the cricketers from the Pakistan women’s team. The campaign will begin in the first week of January 2017.