Dubai, UAE – March 2, 2017, Dilmah the largest tea producer in the world with a presence in over 100 countries opened its first flagship ‘t-lounge’ in Ibn Battuta Mall (Egypt Court), Dubai. International cricketers attended the official launch of the lounge along with other guests.
- The luxury tea lounge located in Ibn Battuta Mall will offer a selection of exotic teas
- International cricketers were present at the official launch of the lounge
The t-lounge was first conceptualised in 2003, by the founder of Dilmah – Merrill J. Fernando, the world’s most experienced tea sommelier. Since then it has quickly proved itself as a premium venue for tasting a selection of fine tea and tea concoctions that can be paired well with their sweet and savoury delights.
Dilmah First Flagship Lounge in Dubai
The Dubai t-Lounge is co-owned by Ajay Sethi, Chairman of Channel 2 Group Corporation and former Pakistan cricket team captain, Ramiz Raja – both who understood that the t-lounge would fill a gap in the country that has a high tea consumption with a more premium product and concept.
Merrill J. Fernando, the founder of Dilmah, said, “Tea is Nature’s gift to humanity, and no beverage is quite like tea. We have our tea estate, and it’s our promise to consumers to offer the finest tea that Sri Lanka has to give. Innovation is key to Dilmah, and we have offered a variety of blends that don’t compromise on taste and quality.”
Ajay Sethi, Chairman of Channel 2 Group, said about Dilmah Flagship Lounge, “We are delighted to be associated with such a strong and trusted brand like Dilmah. Tea consumption is high and the most preferred beverage in the UAE and the Middle East region. Besides the new t-lounge, people now have a choice of various exotic tea brews along with other light treats.”
Ramiz Raja, the former well-known Pakistan skipper, expresses his views about Dilmah Flagship Lounge, “Tea is peculiar personal to me, plus I need to have minimum 30 to 50 cups a week. And I guess everyone can feel the same way that a good cup of tea can simply help to rejuvenate. The t-lounge offers just that, a perfect venue to meet; have a conversation and enjoy Dilmah’s flavourful delectables with a wide selection of tea.”
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